What is a bull market? A bull market is a financial market in which prices are rising, and investor confidence is high. In a bull market, the overall trend of the market is upward, and there is an optimistic sentiment among investors who expect prices to continue to rise. A bull market can be characterized by a strong economy, low unemployment, and robust corporate earnings. Investors are more likely to be bullish during a period of economic growth, as they anticipate that companies will perform well and generate profits. In a bull market, investors may be more willing to take risks and invest in stocks, leading to increased trading volumes and higher prices. The opposite of a bull market is a bear market, in which prices are falling, and investor sentiment is pessimistic.