Does Twitter share ad revenue with users?

Twitter ad revenue sharing is the latest feature added to the platform that helps creators get a share of Twitter’s revenue from the sponsored posts appearing under their tweets. This initiative allows verified creators to access a share of the revenue generated by advertisements displayed within the comments section of their posts.

While the exact methodology for calculating reimbursements and the portion retained by Twitter remains somewhat unclear, it is a requirement for accounts to have accrued a minimum of 5 million impressions on their tweets within the preceding three months in order to qualify for participation. This criterion ensures that eligible creators have achieved a certain level of engagement and exposure before being able to participate in the revenue-sharing arrangement.

The monetisation requirements and steps to apply according to Twitter:

Creators who monetise on Twitter must meet the following requirements:

  1.  You must reside in a country in which Twitter’s monetisation programmes are available.
  2. You must be 18 or older. 
  3. You must have a Twitter account that has been active for at least three months. 
  4. You must have a complete profile inclusive of an account name, a bio, a profile picture, and a header image.
  5. You must have a verified email address.  
  6. You must have secured your account with two-factor authentication. 
  7. You must not be designated a state-affiliated media account. 
  8. You must be in good standing with Twitter, which means that:
  • I. You have not repeatedly violated the Twitter User Agreement or Twitter’s Content Monetisation Standards. 
  • II. You have not previously been removed as an advertiser on Twitter for violations of our Ads policies or as an Amplify publisher on Twitter for violations of our Amplify Pre-Roll Guidelines 
  • III. You have not previously been removed as an advertiser on Twitter for violations of our Ads policies or as an Amplify publisher on Twitter for violations of our Amplify Pre-Roll Guidelines

9. You must connect a verified Stripe account.
10. Maintain at least 500 active followers or more.
11. You must have posted Tweets in the past 30 days before the application

12. Subscribe to Twitter Blue.

13. After verification, click on the monetisation column under settings and apply after ensuring that the requirements listed above are met.