How much did Twitter pay for its logo?

DavidArroyoArroyoSantayana

Update: Jul 24th, 2023 12:34 EDT

It’s Elon Musk’s latest crazy move! The Tesla mogul just announced that Twitter will change its logo and name. Farewell to the emblematic blue bird. Hello to… X? How do you read this? Cross? Ex? How the hell is it pronounced? Instead of making tweets we now make exes. The more we think about it, the less we understand it. And as new information about it comes out, the more inexplicable it seems. And now, a user has just discovered how much the X logo costs and where it comes from.

The new Twitter logo (or X App, as the social network will be called from now on) is exactly the same as the glyph of the capital “X” in the “Special Alphabets 4″ font, part of the “Special Alphabets” typeface family, from Monotype. The fact is that being so, the new Twitter logo has cost Elon Musk 32 euros (around $35 USD), which is the price for the whole pack. What’s more, the designer would have paid for the cheapest possible version of the font, which is why the final logo would be a tad thinner.