In this quick guide, we’re going to break down exactly how to get Twitter followers whether you’re struggling to grow or are starting an account from scratch.
1. When in doubt, Tweet more often
Versus the likes of Facebook or Instagram, Twitter traditionally requires a more aggressive content strategy.
According to research from Rivall Q, the top 25% of top-performing accounts on Twitter post ~12 times per week. That’s roughly twice per day.
Given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved. The key here is to not only promote yourself and switch up the types of content you publish.
Thankfully, the possibilities for filling up your content calendar are seemingly endless.
Tweets from your followers. Relevant industry articles. Buzzworthy stats. Breaking news. Personal updates.
2. Prioritize visual content whenever possible
Conventional wisdom says that Tweets containing visual content receive more likes, shares and Retweets than those without them.
Brands should strive to couple their Tweets with some sort of imagery. Although there’s nothing wrong with solely text-based Tweets, images are better poised to stop serial scrollers and encourage them to take a look at your posts.
3. Harness the power of hashtags
Think of Twitter hashtags as a way to make your posts searchable, almost as a form of SEO for your Twitter account.
Similar to images, Tweets that feature a hashtag usually receive more engagement than those without them.
Tacking on a couple of hashtags to any given Tweet is a quick way to increase the likelihood of new followers finding your account. Plus, doing so only takes a couple of seconds and there are plenty of hashtags to choose from. For example, you can:
- Supplement posts with industry hashtags (such as #SEO or #ContentMarketing) which are great for your professional content.
- Inject some personality into your feed by using popular community hashtags (think: #MidweekMotivation)
- Piggyback on event-based hashtags as well (think: hashtags awards shows, sporting events and anything else topical)
4. Engage with Twitter communities in your industry
This is a prime example of how to get followers on Twitter using hashtags.
There are endless communities on Twitter that organize via hashtags (#DTCfam, #MarketingTwitter and #PRTwitter, to name a few).
Although some of these communities are organized by specific members, others are for general industries and tips. Participating with communities through sharing advice or experiences is a positive way to introduce your account to new followers.
Hashtag analytics can help you identify niche communities relevant to your business. Likewise, peek at the bios of influencers and big names in your industry to see which hashtags they’re using.
5. Master the arts of tagging, Retweeting & replying
Getting more followers on Twitter doesn’t have to be a time-sink: it just means making the most of the time you spend on the platform.
Sure, you can and totally should scheduleTweets to optimize engagement. But at the same time, you don’t want your Twitter account to look like it’s run by a bot.
You need to get in the trenches with your followers, customers and industry leaders alike. Regularly engaging with other users via tagging, Retweeting and replying immediately lets new followers know that you’re human and gets more eyes on your brand. Here are some tips:
- When replying to accounts, keep in mind that a detailed, thoughtful response will score you more potential followers than a brief one-word reply.
- Shout out other brands whenever possible. Tagging (@meaning) other brands as a compliment is a popular tactic to show some love to others in your industry.
- Retweet your fans and followers. Despite only taking a few seconds, doing so shows that you value engagement and are actively participating on the platform.