What type of business is Leroy Merlin? A LEROY MERLIN store is a do-it-yourself hypermarket. It is also a place where everyone can find the products and specialised advice they need, whatever their desires, needs, or level of expertise may be. Staying close to customers is at the core of LEROY MERLIN’s business. Our objective is simply to help our customers imagine the home of their dreams and, above all, to achieve it: by adapting to local markets by meeting with residents and homeowners tolearn about their living environment by offering products and services that satisf their needs by taking an interest in each customer’s plans by providing friendly, easy-access stores A LEROY MERLIN store is a do-it-yourself hypermarket. It is also a place where everyone can find the products and specialised advice they need, whatever their desires, needs, or level of expertise may be. Staying close to customers is at the core of LEROY MERLIN’s business. Our objective is simply to help our customers imagine the home of their dreams and, above all, to achieve it: LEROY MERLIN stores are DO-IT-YOURSELF hypermarkets established near urban areas, providing retail self-service and sales assistance. There are four main departments (do-it-yourself, building, decoration and gardening) offering a range of products tailored to customers’ needs at the best price possible. LEROY MERLIN also provides many specially tailored services in each country to facilitate the purchasing, set-up, and follow-up needed for customer projects: estimates, orders, delivery, vehicle rental, after-sales service, as well as installation, DIY workshops, and specialised bookshops in some stores. Know-how Quality and Innovation Brands and Products LEROY MERLIN’s success is based first and foremost on the belief that satisfied customers are those who receive the answers they need to make their home-improvement project a reality. With 30,000 to 60,000 products available in each LEROY MERLIN store, it is important to guide the customer to the right choice. LEROY MERLIN’s professional expertise is founded on three key elements : Customer advice Though the LEROY MERLIN store model is self-service retail, it is important to assist the customer in every aspect of his or her project, during and after the purchase. In the store, LEROY MERLIN employees are more than just sales people, they are, above all, sales advisers who offer each customer proper advice: advice on which solution to choose, how to use or install a product, etc. This guidance takes place both before and after the purchase: a website filled with ideas, do-it-yourself tips, installation service, and more. Skills development All employees begin their work at LEROY MERLIN with an in-store training course lasting several weeks, so as to better know the business and the customers. Training is an important component for each LEROY MERLIN company and constitutes a significant investment. The LEROY MERLIN sales advisers also regularly complete other training with real-life scenarios, because the best way to give helpful advice on how to install tiling, for example, is to have done it oneself! Supplier partnerships LEROY MERLIN product managers work with suppliers to improve products. In addition to performing quality controls, LEROY MERLIN takes into account customer feedback about both the products the store offers and about customers’ home environments. LEROY MERLIN helps its customers to imagine and create the home of their dreams.